The NHL knows how to market the Stanley Cup and do such a great job connecting fans to their favorite sports. I look forward to the Stanley Cup commercials every year. I cannot wait for April 11th! Because It’s the Cup: Henrik Lundqvist [youtube http://www.youtube.com/watch?v=qyhNADEoUkc] Because It’s the Cup: Pavel Datsyuk [youtube http://www.youtube.com/watch?v=xybWQhjIRP4] Because It’s the Cup: The New York Rangers Continue reading Because It’s The Cup